NEW YORK (A.P.) – With a crisp white graphic look and roomy pockets, the uniforms to be worn bywere unveiled Wednesday by official outfitter Ralph Lauren. The American athletes’ uniforms and Ralph Lauren-designed had been ready to go when the Games were postponed last summer due to the pandemic.
“It seems like we’re all going now,” David Lauren, the company’s chief branding and innovation officer, told The Associated Press ahead of the reveal. “They had been designed, produced, and ready to roll.”
TheAug. 8 as organizers continue to still raging and just 100 days to go. In the meantime, Ralph Lauren is ready with opening and closing parade gear for the more than 600 athletes, those participating in the Paralympics, and Olympic-themed items for sale to the public.
Opening ceremony uniforms will be unveiled in July.
Lauren, the son of the fashion giant’s founder, said sustainability was top of mind this Olympic go.
Ralph Lauren, outfittingsince 2008, worked with Dow on a cotton pre-treatment dyeing process that uses less water, chemicals, and energy than traditional methods. The process was used for a navy Polo shirt each athlete will receive.
A leather alternative using plant-based materials and agriculturewas used for a patch on the closing ceremony’s white stretch denim pants made of U.S.-grown cotton. The patches are already a keepsake of the historic Olympic delay: They say “Team USA” with 2020 printed in red. And like the lightweight drawstring jacket, a striped red, white and blue belt to be worn by the athletes is derived partially from . in white include navy collars and hoods and striped red, white, and blue cuffs. An American flag patch is on one arm, “USA” is on the other, and the latter is down one .
The company’s Olympic retail collection will be available beginning Wednesday on Ralphlauren.com and in June at select Ralph Lauren retail stores, UU.S. department stores, and online at TeamUSAShop.com. All revenue supports.
“We want our athletes to be ambassadors for American style, culture, and sportsmanship,” Lauren said recently via Zoom from Manhattan. “We also understood that the message for theto showcase ingenuity around new ways of thinking about our environment.”