Moderating a Facebook gardening group in western New York is not without challenges. There are complaints of wooly bugs, inclement weather, and novice members who insist on using dish detergent on their plants.
And then there’s the word “hoe.
Facebook’s algorithms sometimes flag this word as “violating community standards,” apparently referring to a different word, one without an “e” at the end, that is often misspelled as the garden tool. Usually, Facebook’s automated systems will flag posts with offending material and delete them. But if a group’s members — or worse, administrators — violate the rules too often, the entire group can be shut down. Elizabeth Licata, one of the group’s moderators, was worried about this. After all, the group, WNY Gardeners, has more than 7,500 members who use it to get gardening tips and advice. It’s been trendy during the pandemic when many homebound people took up gardening for the first time.
A hoe, by any other name, could be a rake, a plow, or a rototill. But Licata was not about to ban the word from the group or try to delete each instance. When a group member commented “Push-pull hoe!” on a post asking for “your most loved & indispensable weeding tool,” Facebook sent a notification that said, “We reviewed this comment and found it goes against our standards. For harassment and bullying.”
Facebook uses human moderators and artificial intelligence to root out material that goes against its rules. In this case, a human likely would have known that a hoe in a gardening group is probably not an instance of harassment or bullying. But AI is not always good at the context and the nuances of language.
Misinformation on vaccines and elections has been a long-running and well-documented problem for the social media company. It also misses a lot — users often complain that they report violent or abusive language, and Facebook rules that it does not violate its community standards. On the flip side are groups like Licata’s that get caught up in overly zealous algorithms.
“And so I contacted Facebook, which was useless. Ways to try to set the record straight were futile. How do you do that?” she said. “You know, I said this is a gardening group; a hoe is a gardening tool,” Licata said she had never heard from a person and Facebook and found navigating the social network’s system of surveys.
Contacted by The Associated Press, a Facebook representative said in an email this week that the company found the group and corrected the mistaken enforcements. It also puts an extra check-in place, meaning that someone — an actual person — will check offending posts before the group is considered deletion. The company would not say if other gardening groups had similar problems. (According to The Guardian, Facebook mistakenly flagged the U.K. landmark of Plymouth Hoe as offensive, then apologized in January.)
